Many owners of their sites are wondering: how to increase the conversion of the site? There are several ways to achieve the best result in this area.
So, you should place your best product in the best place. A site is not a store where the buyer is moving from rack to shelving, so “novelty” or “exclusive” is more advisable to place on the main page or, for example, in a specially highlighted catalog. Moreover, it is also worth placing important information “above the fold” – t.e. on the first screen that the visitor sees without scrolling the page. Thus, you should not spend this space on the volumetric headlines of the site, otherwise the visitor may not come to the point at all.
Another important way to increase the conversion of the site is to minimize the load time. The Internet is dynamic space, and its users are impatient people. In addition, the site that is loaded faster is primarily issued in the search engine. To achieve minimization of loading, you can reduce photos or completely get rid of unnecessary.
Always put the company phone number in a prominent place. Let the person have a persistent desire to call.
Every element of your site should have a specific purpose. If there is none, delete unnecessary elements.
Try to get visitors’ contacts to remind them about yourself later and make them return to your site. How to do it? “Sign up and find out…”, “Want to get a discount?”- such options are quite suitable.
Another tip: forget about yourself and only talk about the client. Let him know how your company can help him solve his problems and what benefits he will get. Give up such familiar “we”, “our company”, “we”…
There are plenty of ways to increase website conversion. The choice of them is up to you.